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About Fiat

BRAND

Fiat mission

For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.

The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain.

Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional. Fiat creates cars with passion to make people’s lives better.

Technology

Start & Stop

It starts when you set off. It shuts down when you stop.

An innovative, efficient system which stops the engine when it is not needed-when standing in traffic lights or in queues-and starts it up again when it is time to set off. The system also recognizes stop-start queues and is automatically deactivated. It turns itself back on after reaching a speed of 10km/h.

U-Connect

U-ConnectTM entertainment makes driving a pure joy. Whether you want music, sports, or talk, or to listen to your latest audio book, you have a world of options to choose from. And whatever you choose will sound incredible on a U-connect premium sound system. U-ConnectTM entertainment makes driving a pure joy. Whether you want music, sports, or talk, or to listen to your latest audio book, you have a world of options to choose from. And whatever you choose will sound incredible on a Uconnect premium sound system.

Blue&MeTM TomTom®

Change the song, choose the restaurant, call home, calculate the distance, and change the song without forgetting to drive.

The Eco and GSI functions show you the right road and the best way to drive it: in addition to the normal infotainment functions (radio/CD, hands-free telephone, navigator and trip computer), the system displays GSI gearbox messages and eco: Drive information. All this happens without ever lifting your hands from the wheel.

Multi-air (Petrol)

The secret of a lively engine: inhale air, mix petrol and exhale clean.

Your car ensures a revolutionary advanced engine intake valve management system. The secret of Multi-Air is variable valve opening, which allows accurate control of air taken into the engine, reducing fuel consumption and improving peak performance and entertainment. For the first time in the world, air intake is managed by electro-hydraulic actuators which control intake valve opening instead of the throttle in a petrol engine: the amount of air depends on how much each valve opens, cylinder by cylinder, revolution by revolutionThe revolutionary advanced engine intake valve management system.

Multijet

It is one of the quietest, cost-effective and cleanest diesel engines, and also the most beautiful.

The latest-generation Common Rail allows more effective management of fuel injections, increasing them from 5 to 8 per engine cycle (closely-spaced multiple injections). More noiseless than the previous version, MultiJet II will save you 3% on fuel consumption and up to 20% on nitrogen oxide emissions.

Eco Turbo

It is the smallest variable geometry turbine, but just as efficient. This small turbocharger modulates air flow at low rpm more efficiently: your driving pleasure is enhanced - thanks to 20% more torque - and 3% less fuel consumption and CO2 emissions, by extending the gearbox ratios.The latest-generation Common Rail allows more effective management of fuel injections, increasing them from 5 to 8 per engine cycle (closely-spaced multiple injections). More noiseless than the previous version, MultiJet II will save you 3% on fuel consumption and up to 20% on nitrogen oxide emissions.

Dual Drive

Your car ensures a compact and efficient new transmission. It delivers excellent shift ability, high comfort and immediate responsiveness.

Dual Drive features a fully revised electro-hydraulic actuation system which is characterized by compactness, speed and efficiency. It represents a perfect balance between powertrain efficiency and driving comfort which is suitable for medium segment applications. Furthermore thanks to sportiveness’ feeling that they can transmit to the driver in the driving experience they are now one of the favorite choices for sports cars too.

Methane

You can drive from Turin to Rome with only one full tank. You pollute little, spend less and park in the Coliseum area.

Methane is the most eco-friendly fuel and the only real alternative to oil derivate(s). Methane reduces all emissions (-23% CO2 compared to petrol), including aromatic compounds, such as benzene and most reactive hydrocarbons which promote the formation of ozone. It has potential as a renewable source through bio-methane and its cost is much lower than that of other fuels. It also allows you free access to urban areas with restrictions for environmental reasons. The Fiat methane range is now the most extensive in the world: five models to choose from.The most eco-friendly fuel and the only real alternative to oil derivates. Methane reduces all emissions (-23% CO2 compared to petrol), including aromatic compounds, such as benzene and most reactive hydrocarbons which promote the formation of ozone.

Twin Air

A healthy diet based on innovation gave us this light, clean, simple and very efficient engine.

Two cylinders in your Fiat are as efficient as four. Twin Air is the epitome of downsizing: not only is the engine smaller but it even has fewer cylinders. Air treatment is maximized: Multi-Air, turbocharger and optimized fluid-dynamics. With Twin Air you can cut fuel consumption and CO2 emissions by 30% for the same performance. What would the world be like with Twin Air? Think Twin!

Turbo Downsizing

The engine is smaller, but the power is unchanged due to the turbo. The combination of a turbocharger with a much smaller engine (downsizing) decreases CO2 emissions and consumption, while delivering the same power and improving entertainment value.

T-Jet Petrol

T-Jet is the technology that combines the fuel injection with the adoption of the turbocharger.

T-jet makes part of the Turbo downsizing strategy: thanks to the use of a low inertia turbocharger the entire engine delivers excellent responsiveness with an optimized balance between performance and fuel economy. This engine delivers a fun to drive feeling: high performance at high speed and great driving feeling also in urban mission. It is designed to comply with severe emission and fuel consumption requirement.T-Jet makes part of the Turbo downsizing strategy: thanks to the use of a low inertia turbocharger the engine delivers excellent responsiveness with an optimized balance between performance and fuel economy. This engine delivers a fun to drive feeling: high performance at high speed and great driving feeling also in urban mission. It is designed to comply with severe emission and fuel consumption requirements.

Environment

One of the most important pillars of brand Fiat is its commitment to sustainable mobility. The Group keeps introducing innovative solutions in every operating region for both conventional engine technologies and alternative fuels and propulsion systems. Examples of already available eco-friendly technologies are TwinAir, Multijet II, Multiair and the largest natural gas range in Europe. As a result, average CO2 emissions from Fiat cars sold in Europe decreased by 13% in 2013 compared with 2007. The launch of Fiat 500e in USA, a zero-emission electric vehicle, is also an evidence of the environmental commitment of the brand.

In addition to the new technologies, Fiat believes that the environmental impact of vehicles is strongly influenced by consumer’s driving behavior. Fiat continues to invest in eco: Drive, an application that improves driving styles by giving personalized recommendations for reducing emissions, saving fuel and quantifying economic advantages.

Design

Hit the road, Fiat style

Fiat design is about three things: style, practicality and fun.

Looking good is important, and each of our cars is made to turn everyone’s head. But that’s not all: we've packed them with innovative design twists that make your journeys easier, safer and a lot happier too. Iconic Turin designers have created some of our most famous cars, from Pininfarina’s 124 Sport Spider, to Bertone’s ix9 and the Cinquecento (Fiat 500), which was created by Italdesign. It’s a legacy that continues today, with the Fiat 500 winning the Compasso d’Oro, Europe’s oldest and most prestigious design award.

Modern Fiat design is the result of decades of knowledge and knowhow. And we distil everything we’ve learned along the way into every car in our range.

Fiat Style Center

Fiat design is about three things: style, practicality and fun.

The Fiat Style Center is our creative home. It’s based in Turin, the world’s capital of industrial design, and is where our ideas are brought to life. It’s a place that’s part of Fiat history. Over the years we’ve imagined and built cars here that are chic, joyful, sporty, classic and revolutionary. In 1957 we created the Fiat 500: an icon of chic contemporary design. We revolutionized the people carrier with the original Fiat Multipla in 1956, and again with the modern version in 1998.

Now, in 2012, our cars range from the iconic Fiat 500 to the city-friendly Fiat Panda and the Fiat 500L, the latest piece of design to come from the Fiat Style Center.

And each one embodies our central philosophy of combining practical design with dynamic styling and a playful personality.

Fiat 500

LA DOLCE VITA

Recognize me? The new Fiat 500’s movie star good looks and glamorous styling are a modern remake of the iconic original. Those classic circular headlights and shiny handles are pure style: perfect for a road trip along the Riviera or just popping to the shops. Bellissimo.

It’s all in the detail

The Fiat 500 combines retro glamour with contemporary cool. The vintage-style steering wheel and wheel valve caps are pure nostalgic class. The body-colored dashboard adds a touch of modern elegance. And 14 ultra-modern color choices will keep you looking good long into the future.

New Fiat Panda

Designed for life in the city

We’ve taken the city car and given it a radical rethink. The new Fiat Panda combines design that’s tough enough for the streets with interior touches that are comfortable enough for any journey. Get ready for a fun ride, whether you’re navigating the city or hitting the open road.

Circles and squares

The new Fiat Panda’s design is inspired by the ‘squircle’, a cross between a circle and a square. But those rounded edges aren’t just for show. They’re also aerodynamically efficient, which improves fuel economy. And they mean the new Fiat Panda’s interior is spacious, comfortable and arranged so everything is just where you want it to be. It is so very neat.

New Viaggio

An Italian stylish car designed for China

Viaggio is endowed with a unique elegance that combines Italian tenderness and grace with sense of strength. At the front, the rising engine hood and the slender polygon headlights resembles the front of a Maserati, and the middle grid and the rims of fog lights, with their strong 3D sense, are delicately decorated with chrome-colored components to be fashionable and graceful.

Interiors: simple and tidy

Viaggio has simple and tidy interiors, and the design of driver-side control panel is very user-friendly. Easy access to all the car functions and a self-luminous control panel makes your Fiat experience more enjoyable and safe. Enjoy Viaggio beauty and comfort with your family!

Fiat 500 L

Bigger is better

The forever-young Fiat 500 now has a bigger sibling. It’s a car where space meets style, where the practicality of an MPV is blessed with the looks of a supermodel. Say ciao (Hello) to the Fiat 500L: proof that growing up doesn’t mean growing old.

Light up your life

Always wanted to see the world in style? With its panoramic windows, stunning glass roof and spacious interior, you and up to four passengers will find the Fiat 500L a pretty bright place to be.