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Fiat India Automobiles Limited is a 50-50 Industrial Joint Venture between Fiat Group of Automobiles S. p. A., (Fiat) and Tata Motors Limited (Tata), originally incorporated on January 02, 1997. The definitive agreement of the Joint Venture was signed on October 19th, 2007. The board of directors for this company comprises of five nominees each from Fiat and Tata.
Fiat, which holds a 50% stake in the Company, also owns and controls multiple internationally renowned brands: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Jeep, Chrysler, Abarth and Fiat Light Commercial Vehicles, the makers of renowned cars such as the Ferrari, Maserati and Alfa Romeo besides the Fiat branded cars.
Tata Motors Limited, the other partner in the Joint Venture, is the largest automobile company in India, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader in commercial vehicles in every segment and the second largest in the passenger vehicles market.
The Fiat plant located at Ranjangaon in the Pune District of Maharashtra provides direct and indirect employment to around 4,000 people. This facility manufactures the premium Fiat cars such as the Grande Punto and Linea having started operations in 2008. The plant also manufactures Tata cars.
The facility manufactures Fiat’s super successful 1.3 litre MultiJet diesel engines and 1.2 & 1.4 litre FIRE gasoline engines. The state-of -the-art facility has an installed capacity to produce 100,000 cars and 200,000 engines, besides aggregates and components. The company plans to double the production capacity for both car units and engines in the next few years.
The company has sold over 65000 new generation Fiat cars since their launch. The Linea and Punto have become the choice of the Indian customer. The cars have also been highly appreciated by award juries, and rightly so, as the cars are not just drop dead gorgeous but are also packed with innovative user friendly features like Rain sensing wipers, Blue&MeTM and world-class engines.
Fiat Motors has upped the ante in exceeding expectations and market requirements. Be it the Fiat Punto 90hp, a diesel variant which is India’s most powerful hatchback or the Linea T-Jet, the epitome of luxury and performance, both have raised the bar in their respective categories.
At Fiat we believe in listening to our customers. Thus, we carefully incorporate the feedback to ensure customer delight.
Now Fiat Motors is poised to show further depth of character, to show what true champions are made of. Fiat aims to take customer delight to another level and create the fine experience that the customer has come to expect from Fiat.
Having unveiled the new Linea and Punto 2012 – with category firsts like Rain Sensing Wipers and Automatic Headlamps; best-in-class ground clearance on both cars; powerful upgraded new air conditioning; increased value and features for every variant; and to top it all, a new, premium looking colour in Oceanic blue.
What’s more, with the launch of the first Fiat Caffe in Delhi, customer experience and car shopping will attain a new meaning.
The new Fiat Linea and Punto 2012 embody Fiat’s pursuit of delighting the customer and exceeding the expectations.
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