Navigate through innovation designed for
the fun, practical and stylish
For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs. The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional. Fiat creates cars with passion to make people’s lives better.
Hit the road, Fiat style
Fiat design is about three things: style, practicality and fun.
Looking good is important, so each of our cars is made to turn heads. But that’s not all: we've packed them with innovative design twists that make your journeys easier, safer and a lot happier too.
Iconic Turin designers have created some of our most famous cars, from Pininfarina’s 124 Sport Spider, to Bertone’s ix9 and the Cinquecento (Fiat 500), which was created by Italdesign. It’s a legacy that continues today, with the Fiat 500 winning the Compasso d’Oro, Europe’s oldest and most prestigious design award.
Modern Fiat design is the result of decades of knowledge and knowhow. And we distil everything we’ve learned along the way into every car in our range.
In this picture Roberto Giolito, Design Vice President of FCA India Automobiles Private Limited.
Fiat Style Center
The Fiat Style Center is our creative home. It’s based in Turin, the world’s capital of industrial design, and is where our ideas are brought to life.
It’s a place that’s part of Fiat history. Over the years we’ve imagined and built cars here that are chic, joyful, sporty, classic and revolutionary. In 1957 we created the Fiat 500: an icon of chic contemporary design.
We revolutionised the people carrier with the original Fiat Multipla in 1956, and again with the modern version in 1998.
Now, in 2012, our cars range from the iconic Fiat 500 to the city-friendly Fiat Panda and the Fiat 500L, the latest piece of design to come from the Fiat Style Center.
And each one embodies our central philosophy of combining practical design with dynamic styling and a playful personality.
New Fiat Panda
Designed for life in the city
We’ve taken the city car and given it a radical rethink. The new Fiat Panda combines design that’s tough enough for the streets with interior touches that are comfortable enough for any journey. Get ready for a fun ride, whether you’re navigating the city or hitting the open road.
Circles and squares
The new Fiat Panda’s design is inspired by the ‘squircle’, a cross between a circle and a square. But those rounded edges aren’t just for show. They’re also aerodynamically efficient, which improves fuel economy. And they mean the new Fiat Panda’s interior is spacious, comfortable and arranged so everything is just where you want it to be.
One of the most important pillars of brand Fiat is its commitment to sustainable mobility. The Group keeps introducing innovative solutions in every operating region for both conventional engine technologies and alternative fuels and propulsion systems. Examples of already available eco-friendly technologies are TwinAir, Multijet II, Multiair and the largest natural gas range in Europe. As a result, average CO2 emissions from Fiat cars sold in Europe decreased by 13% in 2013 compared with 2007. The launch of Fiat 500e in USA, a zero-emission electric vehicle, is also an evidence of the environmental commitment of the brand.
In addition to the new technologies, Fiat believes that the environmental impact of vehicles is strongly influenced by consumer's driving behavior. Fiat continues to invest in eco:Drive, an application that improves driving styles by giving personalized recommendations for reducing emissions, saving fuel and quantifying economic advantages.