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DISCOVER THE FIAT
EXPERIENCE

Navigate through innovation designed for
the fun, practical and stylish

Founded in 1899 in Turin, Italy, Fiat was already taking part in the earliest car races in the year 1900.

At that time the sports car, as recognized today, was still unknown. Fiat’s early success in racing events are a testament to its high engineering standards and design philosophy, and from this presence in racing widespread popularity for the Fiat brand grew at home and abroad.

Let us take you through 3 different periods where Fiat sporty car design made an impact in the racing scene…
Fiat participated in car racing since the earliest days of the company’s operations. 1900 to 1927 marks the first period in which Fiat participated in competitive racing. Let’s find out more about the most iconic cars and their performances in this period.
  • FIAT 24 HP CORSA - 1902
    The first car ever to be specially designed for racing, it ran at speeds in excess of 100 kilometers per hour (62 mph).
  • FIAT 28 - 40 HP - V LANCIA TARGA FLORIO - 1907
    Once more Fiat triumphs. Speed 95/100 km/h, power: 60 CV to 1200 rev/min.
  • FIAT 110 HP GORDON BENNETT CORSA - NAZARRO -1907
    With Fiat 110 Gordon Bennet Race - V. Lancia wins first place on absolute speed 91,50 km/h.
  • FIAT 200 HP- NB4 - CORSA NAZZARO - 1908
    This vehicle became famous after the challenge of Napier - the challenge took place on the English Brooklands track in June 1908 where Nazzaro won with an average speed of 192 km /h. 18146 CC with an output of 175 HP- the "NB-4" could easily exceed 210 km/h.
  • FIAT 804-404- G.P. D’ITALIA - BORDINO - 1922
    The 804 participated in the 1922 Grand Prix Of Italy. The top speed of this car is 170 km/h and 112 HP powers.
  • FIAT S 76- 300 HP - 1911
    Fiat S 76 in 1911 the S76 dominated in terms of absolute speed. The powerful engine was started by an automatic air-compressed device. In 1911, on the Brooklands track the car broke the record for the one-mile distance in 31 seconds averaging 195 km/h . In April 1912 in Long Island U.S.A" the same car improved its record by covering a mile in 20" reaching the fantastic speed of 180 miles per hour.
  • FIAT 805-405- G.P. EUROPA - 1924
    The winning time was 5h 27' 38" at an average speed of 146.502 km/h; with the circuit's fastest run at an average speed of 159.010 km/h.
  • FIAT 100 HP CAGNO MONT VENTOUX - 1905
    This car gave Fiat their first victory abroad. Max speed 160 km/h, power: 100 CV to 1100 rev/min.
  • FIAT S 74- DIEPPE - G PRIX DI FRANCIA - 1912
    Fiat S 74 in 1911 wins at the Savannah G.P. In America. The "S74" is considered a "monster" of the era, with a 14-Liter engine and a top speed of over 165 km / h and an output of 190 HP.
  • FIAT 801-401- G.P. ITALIA BORDINO -1921
    FIAT 801-401- G.P. ITALIA BORDINO -1921
From the 30’s until the 60’s, Fiat officially stopped its participation in car racing (one of the main reasons was the war period). Nevertheless there were private owners that used adapted Fiat cars to participate in some competitions. Let’s have a look on some of those unofficial Fiat racing cars!
  • FIAT 525 SS
    CUP OF THE ALPS - 1929
  • FIAT 514 CA
    CUP OF THE ALPS
  • FIAT 525 SS
    CUP OF THE THREE VENICES - 1930
  • FIAT 1100S
    MILLE MIGLIA – 1949
  • FIAT 1100- 103TV
    RAID CAPETOWN - ALGERIA
  • FIAT 1100S
    MILLE MIGLIA – 1949
  • FIAT 1400
    RALLY DI MONTECARLO
  • FIAT 525 C BELVEDERE
    RALLY MONTE CARLO - 1953
  • FIAT 1100
    MILLE MIGLIA – 1937
  • FIAT 1100
    MILLE MIGLIA – 1937
Starting in 1970 Fiat officially returned to rally competition. This period finished in 2008 with the last participation of Grand Punto 2000S in the rally’s. Find out more about the iconic sporty cars of this period and the main achievements.
  • FIAT 124 ABARTH RALLY - 1972-75
    Fiat 124 Abarth debuts in official matches in 1973. The livery has the car body bright red with the sides traversed by white bands. In September the 124 Abarth debuted with a displacement of 1839 CC and 180 HP in the rally San Martino Di Castrozza and won the second place with Pinto-Bernacchini crew. The car won the following racings: Fiat is second in the world championship in 1974 at the rally of Portugal, the 124 Abarth achieved the first three places. The San Martino Di Castrozza monopolized by the Fiat 124 Abarth that sees four cars classified in the first six places.
  • FIAT 131 ABARTH RALLY - 1976
    The Fiat 131 Abarth Rally is a fancy version of the Fiat 131 Abarth Sedan, built between 1976 and 1978 in 400 units.
  • FIAT 131 ABARTH RALLY - 1976
    The Fiat 131 Abarth Rally is a fancy version of the Fiat 131 Abarth Sedan, built between 1976 and 1978 in 400 units.
  • FIAT THE RITMO 125 ABARTH
    Fiat The Ritmo 125 Abarth, had top speed of 190 km/h (120 mph) and it could accelerate from 0 to 100 km/h (62 mph) in 8.7 seconds. It aroused much interest among the Italian and foreign press: in a famous article published on Gente Motori, the rally driver Attilio Bettega engages in an unlikely drag race against a fighter (airplane) Fiat G-91 of the Frecce Tricolori.
  • FIAT X1/9
    “ABARTH RALLY“ 70’s the Fiat x1/9 is a two-seater mid-engine sports car designed by Bertone and manufactured by Fiat from 1972-1982. With a transverse engine and gearbox in a mid-mounted, rear-wheel drive configuration, the x1/9 was noted for its excellent handling, lightweight-removable hardtop, front and rear-storage compartments and for being designed from its conception to meet the late 1960s U.S. safety regulations. Fiat x1/9 got 3 victories at rally of the Eastern Alps, at 100.000 Trabucchi and at the Liburna Cup.
  • FIAT OTTIMO MEFISTO RACING CAR
    Ottimo Mefisto Racing Car concept leveraging the Ottimo production vehicle as the foundation to celebrate Fiat brand racing heritage. The name “Mefisto” derived from the name “Mefistofele”, which pays tribute to the Fiat Mefistofele, a one-off racing car created by Ernest Eldridge in 1923 by combining the chassis of the 1908 Fiat SB4 with a 6-cylinder, 21 Liter Fiat A.12 Aero engine, producing 316 HP.
  • FIAT PUNTO 2000 S
    RALLY PORTUGAL - 2008 Super 2000, also known as S2000, meets the FIA (Federation Internationale De L'automobile) specification and classification for production based race cars. The specification is split to cover both rally and touring car racing. Super 2000 rally cars are also permitted to compete in Super 2000 World Rally Championship Events. Victories: 2nd at Italian Rally Championship, 1st at Intercontinental Rally Challenge, 4th at European Rally Championships.
  • FIAT 124 ABARTH RALLY - 1972-75
    Fiat 124 Abarth debuts in official matches in 1973. The livery has the car body bright red with the sides traversed by white bands. In September the 124 Abarth debuted with a displacement of 1839 CC and 180 HP in the rally San Martino Di Castrozza and won the second place with Pinto-Bernacchini crew. The car won the following racings: Fiat is second in the world championship in 1974 at the rally of Portugal, the 124 Abarth achieved the first three places. The San Martino Di Castrozza monopolized by the Fiat 124 Abarth that sees four cars classified in the first six places.
  • FIAT UNO
    RALLY COSTA SMERALDA SAN MARINO - 1985 the Fiat Uno was founded with the aim of offering young drivers a low-cost car robust in performance and easy to handle. The Uno 70 is perfect in this role, as it remains the protagonist until 1987, when it was joined by the more powerful Turbo IE.
  • FIAT 500 ABARTH
    Performance for all. An idea born in 1949 through the vision of Carlo Abarth, who imbues his cars with the strong, determined and indomitable character of his zodiac sign, Scorpio, which first became a logo, and then an unmistakable sign of cars with unique dimensions, form, speed and attitude. Abarth’s work began again in 2007. Research, experimentation and the desire to create unique models allow us to look forward with enthusiasm, ready to accept new challenges and achieve new victories.
  • INTRO
  • 1900 - 1930
  • 1930 - 1950
  • 1960 - TODAY

Fiat mission
For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs. The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional. Fiat creates cars with passion to make people’s lives better.

Start&Stop

It starts when you set off. It shuts down when you stop.

 

 

Start&Stop

 

 

An innovative, efficient system which stops the engine when it is not needed -when standing at traffic lights or in queues - and starts it up again when it is time to set off. The system also recognises stop-start queues and is automatically deactivated. 
It turns itself back on after reaching a speed of 10 km/h. 

U-connectTM

Whatever gets you there,is right here - delivered in rich sound.


U-connectTM

U-connectTM entertainment makes driving a pure joy. Whether you want music, sports, or talk, or to listen to your latest audio book, you have a world of options to choose from. And whatever you choose will sound incredible on a Uconnect premium sound system.


MultiJet

The most quiet, cost-effective and cleanest diesel engine. And also the most beautiful.


MultiJet

The latest-generation Common Rail allows more effective management of fuel injections, increasing them from 5 to 8 per engine cycle (closely-spaced multiple injections). More noiseless than the previous version, MultiJet II will save you 3% on fuel consumption and up to 20% on nitrogen oxide emissions.


Eco Turbo

The smallest variable geometry turbine, but just as efficient. This small turbocharger modulates air flow at low rpm more efficiently: your driving pleasure is enhanced - thanks to 20% more torque - and 3% less fuel consumption and CO2 emissions, by extending the gearbox ratios.


T-Jet (petrol)

T-Jet is the technology that combines the fuel injection with the adoption of the turbocharger.


T-Jet

T-Jet makes part of the Turbo downsizing strategy:  thanks to the use of a low inertia turbocharger the engine delivers excellent responsiveness with an optimized balance between performance and fuel economy. This engine delivers a fun to drive feeling: high performance at high speed and great driving feeling also in urban mission. And it is designed to comply with severe emission and fuel consumption requirements.

Heritage

A family album full of good ideas.

Heritage

1987
Croma Diesel direct injection
The Croma, first saloon in the world with a direct injection diesel engine, allowed fuel savings of 15% compared to diesel engines and 30% compared to a petrol engine of corresponding size.

1990
Panda Elettra standard-production electric car
The Panda Elettra was the first standard-production Fiat electric car; built in a limited edition,with 12.5 HP engine and a weight of 1,150 Kg.

1997
Marea Bi-fuel
The Marea was the first car with a petrol/methane dual fuel system. The tank is fitted in the luggage compartment.
The Common Rail

Single rail delivering very high pressure fuel to the cylinders and distributed to the single electronically controlled injectors. Fitted on the Marea 1.9JTD 105 HP, its legacy was handed down to the entire automotive industry.

 

2003
Multijet
Second generation Common Rail, Multijet allows multiple injections (up to five for each cycle) and a significant noise reduction by adopting a different fuel pre-injection strategy. Fitted for the first time on the Punto1.2.


Ethanol-based fuels
The Tetra Fuel, a development of the Flex Fuel, can run on four different fuels: petrol, ethanol, gasoline and methane. Petrol and ethanol no longer work as alternatives, as in the petrol/methane B-fuel cars, but are mixed in the same tank. Fitted for the first time on the Palio in 2006.


Robotised gearbox
This technology was developed by the Group back in 1999. A robotised gearbox is a manual gearbox with electronically-controlled clutch and gearshifts. Fitted on a Fiat for the first time in 2004, with the Panda.

2009
MultijetII
The latest generation of the common rail system acquired a different piloted hydraulic balancing valve system that allowed greater injection flexibility (upto 8 per cycle), aided by the Injection Rate Shaping system that optimises fuel injection.


MultiAir
Fiat was first in the world to offer an electro-hydraulic system where air intake is no longer managed by the throttle but by electro-hydraulic actuators that modulate intake valve opening to eliminate energy and pumping losses. Fitted for the first time on the FIRE 1.4 engine.

2010
TwinAir
The most eco-friendly petrol engine in the world due to MultiAir technology applied to the most extreme incarnation of the downsizing philosophy: two cylinders instead of four. A turbocharged engine with acapacity of only 99 cc capable of 85 HP and only 92g of CO2/km in MTA version: limited fuel consumption and emissions.


Methane

From Turin to Rome with only one full tank. You pollute little, spend less and park in the Coliseum area.


Methane

The most eco-friendly fuel and the only real alternative to oil derivates. Methane reduces all emissions (-23% CO2 compared to petrol), including aromatic compounds, such as benzene and most reactive hydrocarbons which promote the formation of ozone. 


It has potential as a renewable source through biomethane and its cost is much lower than that ofother fuels. It also allows you free access to urban areas with restrictions for environmental reasons. The Fiat methane range is now the most extensive in the world: five models to choose from.

Dual Dryve

A compact and efficient new transmission. It delivers excellent shift ability, high comfort and immediate responsiveness.


Dual Dryve

Dual Dryve features a fully revised electro-hydraulic actuation system which is characterized by compactness, speed and efficiency. It represent a perfect balance between powertrain efficiency and driving comfort and are suitable for medium segment applications. Furthermore thanks to sportiveness’ feeling that they can transmit to the driver in the driving experience they are now one of the favorite choices for sports cars too.

Blue&MeTMTomTom®

Change the song, choose the restaurant, call home, calculate the distance, change the song. Without forgetting to drive.


Blue&MeTM TomTom®

The Eco and GSI functions show you the right road and the best way to drive it: in addition to the normal infotainment functions (radio/CD, hands-free telephone, navigator and trip computer), the system displays GSI gearbox messages and eco:Drive information. All of this without ever lifting your hands from the wheel. 

TwinAir

A healthy diet based on innovation gave us this light, clean, simple and very efficient engine.

TwinAir

Two cylinders as efficient as four. TwinAir is the epitome of downsizing: not only is the engine smaller but it even has fewer cylinders. Air treatment is maximised: MultiAir, turbocharger and optimised fluid-dynamics. With TwinAir you can cut fuel consumption and CO2 emissions by 30% for the same performance. What would the world be like with TwinAir? Think Twin!

Turbo Downsizing
The engine is smaller, but the power is unchanged due to the turbo. The combination of a turbocharger with a much smaller engine (downsizing) decreases CO2 emissions and consumption, while delivering the same power and improving entertainment value.


 

 

Multiair (Petrol)

The secret of a lively engine: inhale air, mix petrol and exhale clean.


Multiair (Petrol)

The revolutionary advanced engine intake valve management system. The secret of MultiAir is variable valve opening, which allows accurate control of air taken into the engine, reducing fuel consumption and improving peak performance and entertainment. For the first time in the world, air intake is managed by electro-hydraulic actuators which control intake valve opening instead of the throttle in a petrol engine: the amount of air depends on how much each valve opens, cylinder by cylinder, revolution by revolution.


Hit the road, Fiat style

Fiat design is about three things: style, practicality and fun.
Looking good is important, so each of our cars is made to turn heads. But that’s not all: we've packed them with innovative design twists that make your journeys easier, safer and a lot happier too.
Iconic Turin designers have created some of our most famous cars, from Pininfarina’s 124 Sport Spider, to Bertone’s ix9 and the Cinquecento (Fiat 500), which was created by Italdesign. It’s a legacy that continues today, with the Fiat 500 winning the Compasso d’Oro, Europe’s oldest and most prestigious design award.
Modern Fiat design is the result of decades of knowledge and knowhow. And we distil everything we’ve learned along the way into every car in our range.
In this picture Roberto Giolito, Design Vice President of FCA India Automobiles Private Limited.

Fiat Style Center

The Fiat Style Center is our creative home. It’s based in Turin, the world’s capital of industrial design, and is where our ideas are brought to life.
It’s a place that’s part of Fiat history. Over the years we’ve imagined and built cars here that are chic, joyful, sporty, classic and revolutionary. In 1957 we created the Fiat 500: an icon of chic contemporary design.
We revolutionised the people carrier with the original Fiat Multipla in 1956, and again with the modern version in 1998.
Now, in 2012, our cars range from the iconic Fiat 500 to the city-friendly Fiat Panda and the Fiat 500L, the latest piece of design to come from the Fiat Style Center.
And each one embodies our central philosophy of combining practical design with dynamic styling and a playful personality.

Fiat 500

 

La dolce vita
Recognise me? The new Fiat 500’s movie star good looks and glamorous styling are a modern remake of the iconic original. Those classic circular headlights and shiny handles are pure style: perfect for a road trip along the Riviera or just popping to the shops. Bellissimo.
It’s all in the detail
The Fiat 500 combines retro glamour with contemporary cool. The vintage-style steering wheel and wheel valve caps are pure nostalgic class. The body-coloured dashboard adds a touch of modern elegance. And 14 ultra-modern colour choices will keep you looking good long into the future.

 

New Fiat Panda

Designed for life in the city
We’ve taken the city car and given it a radical rethink. The new Fiat Panda combines design that’s tough enough for the streets with interior touches that are comfortable enough for any journey. Get ready for a fun ride, whether you’re navigating the city or hitting the open road.
Circles and squares
The new Fiat Panda’s design is inspired by the ‘squircle’, a cross between a circle and a square. But those rounded edges aren’t just for show. They’re also aerodynamically efficient, which improves fuel economy. And they mean the new Fiat Panda’s interior is spacious, comfortable and arranged so everything is just where you want it to be.

Fiat Viaggio

 

An Italian stylish car designed for China
Viaggio is endowed with a unique elegance that combines Italian tenderness and grace with sense of strength. At the front, the rising engine hood and the slender polygon headlights resembles the front of a Maserati, and the middle grid and the rims of fog lights, with their strong 3D sense, are delicately decorated with chrome-colored components to be fashionable and graceful.
Interiors: Simple and Tidy
Viaggio has simple and tidy interiors, and the design of driver-side control panel is very user-friendly. Easy access to all the car functions and a self-luminous control panel that makes your Fiat experience more enjoyable and safe.
Enjoy Viaggio beauty and comfort with your family!

 

Fiat 500L

 

Bigger is better
The forever-young Fiat 500 now has a bigger sibling. It’s a car where space meets style, where the practicality of an MPV is blessed with the looks of a supermodel. Say ciao(Hello) to the Fiat 500L: proof that growing up doesn’t mean growing old.
Light up your life
Always wanted to see the world in style?With its panoramic windows, stunning glass roof and spacious interior, you and up to four passengers will find the Fiat 500L a pretty bright place to be.

 

One of the most important pillars of brand Fiat is its commitment to sustainable mobility. The Group keeps introducing innovative solutions in every operating region for both conventional engine technologies and alternative fuels and propulsion systems. Examples of already available eco-friendly technologies are TwinAir, Multijet II, Multiair and the largest natural gas range in Europe. As a result, average CO2 emissions from Fiat cars sold in Europe decreased by 13% in 2013 compared with 2007. The launch of Fiat 500e in USA, a zero-emission electric vehicle, is also an evidence of the environmental commitment of the brand.

In addition to the new technologies, Fiat believes that the environmental impact of vehicles is strongly influenced by consumer's driving behavior. Fiat continues to invest in eco:Drive, an application that improves driving styles by giving personalized recommendations for reducing emissions, saving fuel and quantifying economic advantages.

Fiat with its Italian passion is creating cars for everyone crossing worldwide borders. Fiat
is a global brand that has been present by today in around 66 countries in all continents.
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