Navigate through innovation designed for the fun, practical and stylish


The Lingotto factory

In 1916 the construction of Lingotto started under the direction of Giacomo Mattè Trucco. The Factory, the largest in Europe, occupied five floors and had a futuristic test track on the roof. It soon became the emblem of the Italian automotive industry and was completed in 1922.

Fiat expands to new sectors

In the meantime Fiat expanded its activities to the steel industry, the railway, electricity and public transportation lines. Fiat Lubrificanti was established and the first Italian subsidiary was opened in Russia. When the War broke out, company production was almost entirely aimed at supplying the army.

Post-war crisis and recovery

After the war there were years of transformation and crisis but as early as 1923 growth resumed thanks to an effective cost-curbing policy. Giovanni Agnelli became the CEO. Numerous car models were launched, among which the 509, the first car with four seats.

Development of the company

The policy adopted by the company was to develop industrial mass production. Mass production was launched as the only way to curb the prohibitive prices of cars. During a phase of increasing consumption, Sava, a holding company was set up to promote instalment plans for purchasing cars. IFI, Istituto Finanziario Industriale, was also established at that time.

Services for employees

These years were also significant for the internal growth of Fiat. Numerous organizations for employees were established: from health care to specialized schools to sports clubs.



Falling back on the domestic market

During the years of Mussolini’s autarchic policy, Fiat too had to rescale its plans for international presence and concentrate on the domestic market. In the Thirties trucks and commercial vehicles underwent considerable technological development and at the same time the aviation and railway sectors grew.

The new cars

In 1934 and 1936 two cars came out and were destined to an enormous public: the “Balilla”, also called “Tariffa minima” due to its low consumption of fuel, and the “Topolino”, the smallest utilitarian car in the world, which was produced until 1955.

The Mirafiori factory

In 1937 works started for the great Mirafiori plant, which introduced the most advanced principles of industrial organisation and confirmed company focus on mass production.

Fiat 500 Topolino

The existence of Fiat in Indonesia began in 1937 with a model of Fiat 500 Topolino. This is supported by the findings of an ad-owned Fiat 500 Model N.V Automobiel Mij. Fiat – Java itself has been using the old Indonesian spelling. The company’s address listed at No. Koeningsplein Zuid. 2, Batavia- Centrum. Now, the old address has changed into Jalan Merdeka Selatan, in Central Jakarta. Here’s the text contained in advertisements Fiat Model 500: “A Small wagon with a big carriage. The lowest price can be found in Indonesia and in two different forms; Sedan and Cabriolet. Speed of 85 miles an hour and is approximately 20 km per 1 liter. Hydraulic brakes with four versenelling (in English mean; 4-speed transmission) synchronized.



Second World War

During the war years there was a drastic reduction in the production of cars, while the construction of commercial vehicles increased considerably.

Changes in the top management

In 1945 Senator Giovanni Agnelli died and the presidency of the Fiat was assumed by Vittorio Valletta.

Post-war recovery

In 1948 the reconstruction of the plants destroyed during the war was completed, also thanks to the American subsidies from the Marshall plan. Profits started to grow and the number of employees also increased.

Commitment to research

With two new cars such as the 500 and the 1400, Fiat confirmed its commitment to research and innovation. For the first time the heating and ventilation systems were installed in mass production. Research continued on marine and aircraft engines: in 1951 the first Italian jet aircraft came into being, the G80.




In 1953 the first Fiat diesel engined vehicle was presented, the 1400 diesel.

The beginning of the economic boom

In 1958 production started growing enormously, both for automobiles and farm machinery. Mirafiori doubled its factories and Fiat set up new manufacturing plants abroad as well. In Italy this was the period of the economic boom and the auto sector was the 'driving force' of the economy.

The new models

In 1955 the Fiat 600 was born, a big utilitarian car with a rear mounted engine. In 1957 the New 500 was presented and in 1960 it began to be produced in the 'Giardinetta' version, a precursor of the Station Wagon style. Moreover, these were the years of Fiat 1800, then 1300 and 1500.

2300 and 2300S

At the 1950 Turin Show a prototype Sport Coupe on the 2100 chassis was exhibited by the coachbuilder Ghia. In the autumn of the following year this model was officially added to the Fiat range. Two versions were manufactured. One with 2300 engine; the other version was the 2300S.



DINO Coupé

Another Fiat exhibit at the 1967 Geneva Show was a closed version of the Dino- a four-seat Coupe designed and produced by Bertone. The mechanical specification was identical with what of the Spider, buy the wheelbase was longer.

X 1/9

Fiat’s last innovation for 1972 was the Spider Coupe launched at the end of November. Powered by the <128 Sport 1300> engine it is, however, totally different in mechanical detail and in layout. It is in fact a mid-engined car with the engine arranged across the frame.

124 Sport Spider

The 124 Sport Spider made its bow at the 1966 Turin Show. The body was designed and manufactured by Pininfarina, while the engine was especially interesting, since it consisted of a 1,438 cc; four-cylinder unit with toothed belt drive to twin overhead camshafts. The five-speed gearbox was also noteworthy.

The new cars

After Fiat 850, a new popular utilitarian car, the 127, made its debut in 1971.

Toward automation

In 1966 Giovanni Agnelli, the grandson of the founder, became President of the company. In those years there was a trend toward increased automation of the manufacturing processes to cope with the oil crisis and to continue on the road of technological innovation.



The Robogate system

In 1978 the “Robogate” system was created, the new flexible robotized system for assembling the bodywork. It was the road to innovation and the automation of production.

The holding configuration

In 1979 the auto sector was set up as an independent company: Fiat Auto S.p.A., which included the brands Fiat, Lancia, Autobianchi, Abarth, Ferrari. The Ferrari brand was acquired at 50% initially, a share that later rose to 87%. In 1984 the company also took over Alfa Romeo (following by Maserati acquisition - a prestigious sports car brand - in 1993).

Independent companies

Fiat’s numerous operations were set up as independent companies. Alongside Fiat Auto the following companies were founded: Fiat Ferroviaria, Fiat Avio, Fiat Trattori, Fiat Engineering, Comau, Teksid, Magneti Marelli.

The Fiat Panda and the Fiat Uno

In 1980 a new utilitarian was styled by Giugiaro for Fiat and was called Panda. Two years later the car that would become the emblem of Fiat Auto’s renewal was born: the Fiat Uno. It featured radical innovations in its electronics, choice of materials and the use of a clean engine: the 1000 Fire.

The Fiat Tipo

Another successful model appeared in 1989: the Tipo, voted “Car of the year” for its cutting-edge technical solutions. Its production marked a conquest of Fiat technology: production by processing stations.



The new cars of the 1990s

After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in 1993, it was the moment of Fiat Punto (named “Car of the Year” in 1995) and Fiat Coupé, with bodywork designed by Pininfarina and Centro Stile Fiat.

Other popular cars

With Fiat Ulysse, which came out in 1994, the company made its entry in a sector that was progressively expanding: the SUV. 1995 saw the debut of the Barchetta, the Fiat Bravo and Brava, followed the next year by Fiat Marea and Marea WE, and in 1997 Fiat Palio.

Changes at the top and a new registered office

In 1996 Giovanni Agnelli became the Honorary President of the Fiat Group and CesareRomiti took the office of CEO. In 1997 the parent company left its premises in Corso Marconi and moved to the Palazzina Fiat of Lingotto, which in the meantime had been converted into a Trade Fair and Convention Complex.

The last born in 1990s and the first born of the new century

1998 was the year of Fiat Seicento, ideal for city driving, and the Multipla, characterised by flexible use and uncommon versatility. Two years later, at the Paris Motor Show, Fiat Doblò was presented: a young car, informal, that also served the functions of a commercial vehicle. Meanwhile, in Brazil, the three world cars were launched: the Palio, Palio Weekend and Siena.In 2001 Fiat Stilo was launched, characterized by a new design, with sophisticated technology and numerous deluxe options; the following year Fiat Multipla, New Fiat Ulysse and Fiat Stilo Multi Wagon were restyled.In 2003 – the year that saw the sad death of Giovanni Agnelli, who had been at the helm of Fiat for almost half a century - the new Punto was marketed (exactly 10 years after the model was first launched) with the innovative 1.3 Multijet 16v, and the new Barchetta was restyled inside and out.In the autumn Fiat reclaimed its leading position in the super-compact segment with the new Panda, immediately awarded the prize '2004 Car of the Year'.



The restyling of the logo on Fiat Idea

Fiat Idea was the first MPV created by Fiat but also the first car with the task of communicating the brand’s new 'mission': Fiat Idea displayed the round logo, renewed and proposed by Centro Stile Fiat to evoke the emblem designed to celebrate the Company’s 100th Anniversary.It was also meant to get across the most significant change in Fiat car design: more attention to high-tech content and intelligent solutions designed to simplify several aspects of daily life in the car.

Multijet engines

Fuel saving and top performing, this engine proved a real success factor on the new Fiat car models.The new system – born of the evolution of the ‘Common Rail’ principle – is the basis of the new second-generation Fiat engines: the small 1.3 Multijet 16v, the sporty 1.9 Multijet 120 and 150 bhp and the powerful 1.4 90 bhp.

Three years of new models

The years 2004-2006 were an extremely busy time for the Turin company, which, following a profound change in corporate culture and mentality, focused on a continuous, rapid overhaul of its products, on technological research, on the quality of its designs and on a new, constructive relationship with the customer.During these years, this new philosophy gave rise to a series of new models, and some restyling of older models: from the restyling of the Fiat Idea Model Year, Seicento MY and Stilo MY to the new Multipla and the launch of the Panda 4x4, in 2004; 2005 began with the launch of the new Croma, designed by Giugiaro, the new 600 (celebrating its 50th anniversary), and the Grande Punto - beautiful, solid and exciting.2006 saw the launch of the New Doblò and Sedici, the 4x4xTUTTI for city and off-road driving, and the official car of the 2006 Olympic Winter Games, while the Panda MY 2007 range was extended and overhauled.

The debut of the new logo on the Bravo

2007 began with the launch of the Bravo – preceded by the first ever institutional Fiat blog. Bravo is the first car to sport the new Fiat logo as a tangible sign of the company’s turnaround. The new Bravo is a successful blend of beauty and substance, destined to become a benchmark for the segment.

500 launch

On July 4 2007, exactly 50 years after the launch of the original 500, the new Fiat 500 made its debut in Turin.It is the first ‘small’ car with an individualistic concept,allowing the consumer to tailor-make their 500 with more the 500000 available variants. Following its launch, the 500 won numerous awards, such as the European Car of the Year In 2008.Numerous limited editions and versions have been created: new Fiat 500



Twin Air–revolutionary technology

In July 2010, Twin Air-the first of a new family world’s high tech two-cylinder engines made by FPT-Fiat Powertrain Technologies waslaunched through Fiat 500 model.This technology implements the revolutionary MultiAir system combined with specific fluid dynamics optimised for maximum fuel efficiency. Furthermore,by taking the concept of downsizing to the extreme and masterfully tuning the basic mechanics, the new Twin Air engine family-delivering from 65 to 105 HP-emits 30% less CO2 than an engine of equal performance.

Fiat becomes more environment-friendly

Fiat cars becomes more eco-friendly with low pollutant and CO2 emission levels. With Fiat Eco-drive, Methane engines, Start &Stop, MultiJet, TwinAir, the Fiat Group’s sustainability strategy has resulted in a combination of conventional and ernative technologies. Brand Fiat made also its move in the electric cars field with the launch of Fiat 500 E (with 0 CO2 emissions) on July 2013 in USA.

Fiat 500 family

Since the launch in summer 2012 of Fiat 500L, the grown up 500, the 500 family have been keeping enlarging. 500L Trekking, the 500 with more space and the adventurous vibe,and 500L Living, the functional nameplate of the family, have joined. They all bring the same qualities of 500: coolness, youthful, energy, audacy design, simply in more space.

Fiat growth

Fiat has brought its passion not only to the "Old Continent", but also in Northern America-with the launch of Fiat in USA in 2009 and Asia. In Asia we highlight the creation of the new joint venture GacFiat in 2010.After the importation of Fiat Bravo, Fiat 500 and Fiat Freemont, in 2012 it was launched Viaggio-first tailormade sedan for China market-produced in GacFiat jointventure factory located in Changsha. This factory adopts the standards of World Class Manufactory as all the factories from Fiat and Chrysler.t.


Fiat mission

For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs. The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional. Fiat creates cars with passion to make people’s lives better.


It starts when you set off. It shuts down when you stop.






An innovative, efficient system which stops the engine when it is not needed -when standing at traffic lights or in queues - and starts it up again when it is time to set off. The system also recognises stop-start queues and is automatically deactivated. 
It turns itself back on after reaching a speed of 10 km/h. 


Whatever gets you there,is right here - delivered in rich sound.

U-connect TM

U-connect TM entertainment makes driving a pure joy. Whether you want music, sports, or talk, or to listen to your latest audio book, you have a world of options to choose from. And whatever you choose will sound incredible on a Uconnect premium sound system.


The most quiet, cost-effective and cleanest diesel engine. And also the most beautiful.


The latest-generation Common Rail allows more effective management of fuel injections, increasing them from 5 to 8 per engine cycle (closely-spaced multiple injections). More noiseless than the previous version, MultiJet II will save you 3% on fuel consumption and up to 20% on nitrogen oxide emissions.

Eco Turbo

The smallest variable geometry turbine, but just as efficient. This small turbocharger modulates air flow at low rpm more efficiently: your driving pleasure is enhanced - thanks to 20% more torque - and 3% less fuel consumption and CO2 emissions, by extending the gearbox ratios.

T-Jet (petrol)

T-Jet is the technology that combines the fuel injection with the adoption of the turbocharger.


T-Jet makes part of the Turbo downsizing strategy:  thanks to the use of a low inertia turbocharger the engine delivers excellent responsiveness with an optimized balance between performance and fuel economy. This engine delivers a fun to drive feeling: high performance at high speed and great driving feeling also in urban mission. And it is designed to comply with severe emission and fuel consumption requirements.


A family album full of good ideas.


Croma Diesel direct injection
The Croma, first saloon in the world with a direct injection diesel engine, allowed fuel savings of 15% compared to diesel engines and 30% compared to a petrol engine of corresponding size.

Panda Elettra standard-production electric car
The Panda Elettra was the first standard-production Fiat electric car; built in a limited edition,with 12.5 HP engine and a weight of 1,150 Kg.

Marea Bi-fuel
The Marea was the first car with a petrol/methane dual fuel system. The tank is fitted in the luggage compartment.
The Common Rail

Single rail delivering very high pressure fuel to the cylinders and distributed to the single electronically controlled injectors. Fitted on the Marea 1.9JTD 105 HP, its legacy was handed down to the entire automotive industry.


Second generation Common Rail, Multijet allows multiple injections (up to five for each cycle) and a significant noise reduction by adopting a different fuel pre-injection strategy. Fitted for the first time on the Punto1.2.

Ethanol-based fuels
The Tetra Fuel, a development of the Flex Fuel, can run on four different fuels: petrol, ethanol, gasoline and methane. Petrol and ethanol no longer work as alternatives, as in the petrol/methane B-fuel cars, but are mixed in the same tank. Fitted for the first time on the Palio in 2006.

Robotised gearbox
This technology was developed by the Group back in 1999. A robotised gearbox is a manual gearbox with electronically-controlled clutch and gearshifts. Fitted on a Fiat for the first time in 2004, with the Panda.

The latest generation of the common rail system acquired a different piloted hydraulic balancing valve system that allowed greater injection flexibility (upto 8 per cycle), aided by the Injection Rate Shaping system that optimises fuel injection.

Fiat was first in the world to offer an electro-hydraulic system where air intake is no longer managed by the throttle but by electro-hydraulic actuators that modulate intake valve opening to eliminate energy and pumping losses. Fitted for the first time on the FIRE 1.4 engine.

The most eco-friendly petrol engine in the world due to MultiAir technology applied to the most extreme incarnation of the downsizing philosophy: two cylinders instead of four. A turbocharged engine with acapacity of only 99 cc capable of 85 HP and only 92g of CO2/km in MTA version: limited fuel consumption and emissions.


From Turin to Rome with only one full tank. You pollute little, spend less and park in the Coliseum area.


The most eco-friendly fuel and the only real alternative to oil derivates. Methane reduces all emissions (-23% CO2 compared to petrol), including aromatic compounds, such as benzene and most reactive hydrocarbons which promote the formation of ozone. 

It has potential as a renewable source through biomethane and its cost is much lower than that ofother fuels. It also allows you free access to urban areas with restrictions for environmental reasons. The Fiat methane range is now the most extensive in the world: five models to choose from.

Dual Dryve

A compact and efficient new transmission. It delivers excellent shift ability, high comfort and immediate responsiveness.

Dual Dryve

Dual Dryve features a fully revised electro-hydraulic actuation system which is characterized by compactness, speed and efficiency. It represent a perfect balance between powertrain efficiency and driving comfort and are suitable for medium segment applications. Furthermore thanks to sportiveness’ feeling that they can transmit to the driver in the driving experience they are now one of the favorite choices for sports cars too.


Change the song, choose the restaurant, call home, calculate the distance, change the song. Without forgetting to drive.

Blue&MeTM TomTom®

The Eco and GSI functions show you the right road and the best way to drive it: in addition to the normal infotainment functions (radio/CD, hands-free telephone, navigator and trip computer), the system displays GSI gearbox messages and eco:Drive information. All of this without ever lifting your hands from the wheel. 


A healthy diet based on innovation gave us this light, clean, simple and very efficient engine.


Two cylinders as efficient as four. TwinAir is the epitome of downsizing: not only is the engine smaller but it even has fewer cylinders. Air treatment is maximised: MultiAir, turbocharger and optimised fluid-dynamics. With TwinAir you can cut fuel consumption and CO2 emissions by 30% for the same performance. What would the world be like with TwinAir? Think Twin!

Turbo Downsizing
The engine is smaller, but the power is unchanged due to the turbo. The combination of a turbocharger with a much smaller engine (downsizing) decreases CO2 emissions and consumption, while delivering the same power and improving entertainment value.



Multiair (Petrol)

The secret of a lively engine: inhale air, mix petrol and exhale clean.

Multiair (Petrol)

The revolutionary advanced engine intake valve management system. The secret of MultiAir is variable valve opening, which allows accurate control of air taken into the engine, reducing fuel consumption and improving peak performance and entertainment. For the first time in the world, air intake is managed by electro-hydraulic actuators which control intake valve opening instead of the throttle in a petrol engine: the amount of air depends on how much each valve opens, cylinder by cylinder, revolution by revolution.

Technological innovation is at the heart of every one of our projects. We innovate to enhance the quality of driving, to ensure the safety and security of our customers and to further improve our relationship with the environment.

One of the most important pillars of brand Fiat is its commitment to sustainable mobility. The Group keeps introducing innovative solutions in every operating region for both conventional engine technologies and alternative fuels and propulsion systems. Examples of already available eco-friendly technologies are TwinAir, Multijet II, Multiair and the largest natural gas range in Europe. As a result, average CO2 emissions from Fiat cars sold in Europe decreased by 13% in 2013 compared with 2007. The launch of Fiat 500e in USA, a zero-emission electric vehicle, is also an evidence of the environmental commitment of the brand.
In addition to the new technologies, Fiat believes that the environmental impact of vehicles is strongly influenced by consumer's driving behavior. Fiat continues to invest in eco:Drive, an application that improves driving styles by giving personalized recommendations for reducing emissions, saving fuel and quantifying economic advantages.


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